Money online! Big Money online! Outsourcing Your Business. Start today!

An online business consists of many essential components: website design, product creation,

payment processing, salesletter, affiliate programs and so on. How about coupling that with

sales and advert tracking?

When a lot of Internet marketers start out with their small home based businesses, they have

totally no idea that their businesses could grow into "something that huge". One-man eBay

stores grow into full-fledged online shops run by a team of dedicated salespersons, logistics

and customer support personnel. At the end, you can never manage every little aspect of your

business when it grows to a certain extent, and that is when outsourcing comes in handy.

However, care must be taken to choose the right people to outsource your tasks and equal

detail must be paid attention to to provide the best working environment for greatest

productivity. The tasks you should outsource to people are those mundane and repetitive jobs

like answering emails, keeping track of stocks and sales figures and so on. This ensures that

while you hand some of your responsibilities to other people, they have the least chances of

screwing up because the jobs they are handed are easy and straightforward. In contrast, never

let others make decisions that will greatly affect your business if you do not want to risk

losing your business overnight.

While you have to hire people on wages for some jobs such as book keeping, some jobs can also

be accomplished by outsourcing to freelancers. For examples, you can get ghostwriters to

write good content for your website and you can get freelance designers to spice up your

merchant site. You do not need to hire these people on a regular wage because once their job

is done, they do not have much follow up work to do for your business. A good resource for

freelancers would be www.elance.com and www.rentacoder.com, where freelancers and buyers have

transactions on a per job basis.

When your business reaches a certain extent, you will start to find it hard to keep track of

everything and this means time to outsource. Think of it this way: you may lose a little

money to hire other people to do some of your daily tasks, but you earn more money from the

increased productivity.

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Money online! The Importance of Selling. Start today!

Not so long ago, when the computer was first mass-produced for selling to the public, a lot

of industry experts predicted that nobody will want a box that does nothing besides handling

data and hogging up the entire garage. They were obviously wrong – nearly every household

will have at least one computer in the US, and most even have two or three desktops!

This little bit of history tells us that no matter how good your product is, you cannot earn

even a penny from it if you have a lousy salesperson. Likewise, no matter how good your

product is, you cannot sell even one copy of it with a weak salesletter. Hence, it is vital

to have a compelling salesletter that will pull the prospect right into it and see clearly

the benefits that are presented against the very reasonable price you are charging.

A good salesletter will first catch the attention of the reader by resonating with the

reader’s needs and desires. That’s why you often see headlines such as “Have you ever

felt…” or “Does … sound familiar”? They work because they empathize with the reader’s

needs, problems or desires. The Internet is like a very busy freeway and everyone’s in a

rush. Only a strong headline like that in big, bold letters will stop your target audience

dead in their tracks to read through your salesletter.

Once you’ve obtained your reader’s attention, you want to spend the first few paragraphs on

telling your story – how you have gone through what your reader probably has, the agony of

the whole experience, etc. Once you get your reader thinking “he’s one of us”, you would be

perceived as an understanding individual offering a solution and not an anonymous marketer

looking to sell his product.

Next, you have to elaborate on the benefits of the product you are selling. List them all on

a piece of scrap paper until you have quite a long list; then write your salesletter from

there. In your salesletter, highlight the benefits in point form and elaborate on each

benefit. Be sure to point out how your product helps the reader instead of pointing out the

features of the product. For example, instead of saying “this gizmo cures headaches”, say

“this gizmo can relieve your headaches”. Make it relevant to the reader.

Then, write a paragraph or two on how the reader’s life could be changed if the problem he is

facing can be totally solved with your product. It is important to use very descriptive words

so that the reader can fall into the imagination more easily.

Last of all, make a strong call for action! Your final objective is to make your readers buy

your product, so it is important to make a final, strong call for action, be it “click the

Buy button”, “whip out your credit card” and so on. Do not make the mistake of forgetting

such an important step after coaxing your reader through the lengthy paragraphs.

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Money online! Preselling – The Art of Building Anticipation. Start today!

Preselling is the work you must start doing before you release and sell your product; that’s

why it’s called pre-selling. It’s the work you do to convince your to-be-customers that your

product has great benefit and only a fool will pass your offer without purchasing — all this

without actually "selling" the mentioned product.

Preselling can be seen as selling yourself to the customer before you sell your product. When

you sell yourself to the customer, you are making your customers think "okay, this guy is not

one of those greedy marketers. He’s actually here to help me out." so that they will let

their guard down and listen to your sales pitch.

Preselling is also the art of building up anticipation. If a friend told you his chronic

headache has been solved overnight by “some new medicine” but did not mention what it really

was, would that leave you wondering what the medicine really is? More so if you’re having a

chronic headache yourself! That’s why by mentioning a benefit which would get your prospects’

ears perked up again and again but not really revealing what the solution is, you will get

your prospects dying to hear what you have to say next as you reveal slightly more about the

solution each time. When you finally uncover the whole thing, your prospects will be crawling

all over your website looking for the buy button!

However, preselling is not just about unveiling your product bit by bit. In fact, that was

only one of the various ways one can presell. For example, you might run a weekly newsletter

on acne problems and coincidentally you have just written this great ebook called “10 Ways to

Solve Acne Woes Once and For All”. In your newsletter, you can presell by including a snippet

or two from your ebook and mentioning it as a viable solution to acne problems. If people get

good advice from your newsletter, they will perceive you as an expert on acne problems and

naturally will be curious to find out the ways you can teach them to solve their problems.

At the end of the day, it all boils down to giving value to people before you ask people to

buy something from you. If you can help people to solve their problems, they will, more often

than not, be very willing to buy products from you.

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Money online! Benefits of Joint Ventures. Start today!

Let’s imagine a situation where we have two Internet marketers who know each other. One has a

great product that will sell very well but he has no mailing list, no affiliates, nothing.

The other is a great marketer with tens of thousands of subscribers in his mailing list, but

the problem is he has nothing to sell to them. The very obvious solution here is to give the

product to the great marketer with lots of contacts, and split the profits between them.

This, my friend, is the very essence of Joint Ventures.

As more and more people start their own home based businesses online, the market is going to

get more and more saturated and the competition will grow fiercer by the minute. The fastest,

most effective and easiest way to build your own online business empire is through joint

ventures. That is, join forces with other marketers to sell your product.

When you joint venture with another marketer, you can ask him (or her) to send an endorsement

of your product to his existing mailing list, so you do not need to worry about collecting

subscribers from scratch. You already have an easily accessible target market. The trick is

to find the right marketer whose subscribers will be interested in your product. Once you

achieve that, you won’t even have to worry about generating traffic to your salesletter or

finding affiliates to promote your product. All of that is already done for you.

When you joint venture with a solid player in the field, your perceived value and reputation

will instantly increase because if this well-known person in the field is willing to work

with you as a team, you must have some substance! Hence, when you manage to hook up a joint

venture with someone who’s a “regular player” in your niche market, your status will

instantly change from “total newbie” to “guru status” overnight!

Last but definitely not least, you will get a chance to build a lasting relationship with a

big figure in your niche market, and that alone will worth more than the profits you pull in

over that single Joint Venture. When you have a dominant figure in the market as your friend,

you will gain a lot of privileges and perks that no newbie like you could ever get their

hands on – for example new insights into interesting product ideas and marketing strategies.

You can’t even buy that for hard cash!

So, start looking up a potential Joint Venture partner and try your best to convince him or

her to strike up a deal with you!

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Money online! Building a Customer Base. Start today!

Let me ask you a question: do you think it is easier to sell your product or services to a

complete stranger or to a person you have had contact before; whether it’s an email

conversation, forum participation or even an existing customer relationship (i.e. He has

bought something from you). Without doubt, it would be harder to sell to a total stranger who

does not know whether or not you are an honest seller, and whether or not they should trust

your words and believe that your product or services will truly benefit them.

This is precisely why you should build up a customer base — a group of people who trust you

and will most likely buy a product that you offer to them. This will ensure that you have a

recurring and consistent source of income. When you release a product or make an endorsement,

you have a group of people always ready to hear what you have to say.

There are several sources that you can tap into to start building a customer base. For

example, you can participate in an online discussion forum and give advice and help for free.

It won’t be long before people start to recognise your name and stop and listen everytime you

have something to say. You will become a valuable friend and teacher, and gain the trust of

these people. Would you buy something your close friend recommends?

Another way to build a customer base is to build a mailing list. There are a gazillion

methods to collect subscribers, but when it’s boiled down to the very essence, it’s all about

proving your value to the crowd and offering an incentive to make people become part of your

mailing list. A typical example would be a website choke-full of freely available, helpful

and quality articles on a certain subject plus a "special report" that can be downloaded for

free provided you give your email address. The rich content provides value, and the "special

report" is the extra incentive.

Yet another source for your customer base, which is often forgotten, is your existing

customers. If you bought this product from this particular person and he answered patiently

to your every question, would you buy from him again in the future? Definitely. When a

customer has given you his money, that’s not the end of the affair because by keeping in

touch with him and developing a flourishing relationship with him, you will have a lifetime

source of income.

Imagine if 100, 1000 or even 10000 customers are waiting to grab your newest products even

before they are released! Hence, it’s vital to build a customer base because it simply saves

a lot of time and effort.

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Money online! Ethical Marketing. Start today!

To sell a product well, it is very important to use powerful selling words to really convey

each and every little benefit that your product has to convince the customer. It is not

uncommon to see words like “unbelievable” and “phenomenal” and something along those lines in

really great salesletters.

However, there are some marketers who intentionally use hyped-up descriptions to sell off

their products. These marketers mislead customers into thinking that their products offer

benefits that do not really exist in reality. At this point, it would be appropriate to quote

a story that really happened:

One evening, a fellow marketer in my MSN Messenger list messaged me to check out his newest

salesletter for his product, an ebook on earning revenue with contextual advertisement. I

logged on to his website and was drawn right into his sales copy! The reason was the

salesletter dived right into my desires and promised that “everything I have ever wanted” can

be obtained just by purchasing the said ebook and executing whatever is inside. The

salesletter also made it seem that the author owns fleets of Mercedez Benz cars, luxurious

mansions and private yachts.

The problem was I know this particular marketer personally. He is actually a 17 year old high

school graduate looking for a few quick bucks by selling a little ebook he compiled with

information collected from various sources from the Internet. My emergency alarm immediately

kicked in and I can just imagine how many naïve newbies can be fooled with the deceptive

sales copy.

The sad but very real fact is that there are many scam artists online, waiting to rip you off

your hard-earned money. Hence, remember that the usual advice for consumers still apply

online: use your common sense. If something sounds too good to be true, it probably is too

good to be true.

Remember, when you intend to purchase something from the Internet, do a basic check-up on the

merchant website. First and foremost, if you have even the slightest question on any of the

features of the product mentioned, email the merchant regarding it and observe the attitude

with which he/she replies. Customer support reveals a lot about the integrity of a business.

Finally, if you can’t even find support email on their website, click the “Back” button and

run away from the site at once!

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Money online! Getting the Word Out. Start today!

You have created your own product that has been proven to have great demand, you have a

salesletter that has a sky-high conversion rate, but all that would be futile and you will

earn nothing if you don’t have a single soul passing by your website since you will have no

one to sell to! You might be a total beginner and therefore do not have a massive mailing

list to sell to, and your website is on the 103th page of search engine results pages. We can

change all that with a few tried-and-tested traffic generation techniques.

First and foremost, let me make it clear to you that search engine optimization is not the

only way to gain massive amounts of traffic! You see, search engine result pages are in a

sense just web pages – similar to regular websites around the web. It is only so lucrative to

have your website listed on the top of search engine results because many people use the

search engine to search for information and arrive on the search engine results page. Hence,

loads of people see your site’s link and you attract loads of traffic.

The effect would have been exactly the same if your website is mentioned in a website with

very high traffic. For example, imagine what would happen if your website was mentioned on

the front page of Yahoo’s website! Your website will receive so much visitors your bandwidth

might go over the limit. So, the trick is to get other high-traffic websites in your niche to

link to your website. To do this, you must give them very strong reasons to link to you –

maybe it’s this very thought-provoking article you’ve posted on your site, maybe it’s the

ingenious solution to this lifelong problem everyone has had for all their lives. In short,

give people amazing reasons or value to earn a link from them.

Alternatively, you may link to a certain high-traffic website that’s related to yours and ask

for a link back. This technique is called reciprocal linking and is a very common technique

for gaining links. However, before you even ask for the link, check your own website and ask

yourself if you would be proud to recommend such a site to your readers, and whether it will

provide useful information to your readers. In short, make sure your website has its own

value and not just an empty shell devised to attract traffic!

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